Marketing

& Advertising

Business Plan Development

 

Having a solid business plan from the start can help you to prepare answers to a lot of the questions that will come up during the first year of running your business.

Your business plan can guide you to:

 

  • set realistic goals you want your business to achieve

  • track your progress against the goals you have set

  • know what to prioritise in your business

  • sell your business idea to others (e.g. potential investors)

  • know what to do when things don’t go to plan.

Marketing Plan Development

 

A marketing plan helps you to plan how you are going to market your business.

While there are many different ways you can choose to advertise and spread the word of your products and services, a marketing plan will help you find the most effective ways to do it.

A good marketing plan helps you to:

 

  • identify your target audience

  • identify who your competitors are

  • develop a marketing strategy to make your business stand out

Advertising

 

Advertising is an effective way to promote or sell your product or service. Understand the benefits of different advertising types (including digital media), what to include in your advertisements, and your legal obligations.

Social Media

 

Social media can help you to market your business and connect with your customers. On this page you'll find out about the different options available, and the pros and cons of using social media.

Website Set up

 

With a broad range of information, products and services available online, having a website means you won't be left behind. Understand the benefits of having a website and follow our steps to set up your business website.

How to set up the company in Australia 

You must register a company with the Australian Securities and Investments Commission (ASIC) and enables those behind the company to operate their business throughout Australia without needing to register in each Australian states and territory.

 

You will also need to register an Australian Business Number (also known as an ABN). This company registration process can be done online.


Assuming you have chosen a company as your business structure, the steps to set up a company are set out below.

Budgeting and Forecasting

 

Starting a business is a big financial decision. Before you get going, you’ll want to estimate how much money it will chew through, and how much it will make. Welcome to the world of budgeting and forecasting.

Financial Reporting

Financial Reporting is designed to provide you with financial reporting, technical accounting and business skills and values that are applicable in a professional and global environment.

Many organisations require high level financial analysis and advice on a regular basis, but have no need for a full-time Chief Financial Officer (CFO). Our experts have decades of CFO experience within SME, large corporate, ASX and global listed companies to help you navigate your business.

With limited resources at their disposal, organisations are often challenged to develop achievable strategic plans and ensure they have the right financial management in place.
Strategic advice at a fraction of the cost

Need big company expertise on a small company budget?

CFO Advisory

Statutory Audit

Audits and reviews enhance the credibility of the information contained within the financial report.

 

This information enables shareholders and other stakeholders to make assessments and decisions, such as investing, divesting, lending or contracting with the company, with confidence and on a consistent basis. An audit of a listed company’s financial report is required annually, as well as a review of a listed company’s half year financial report in Australia.

 

An audit is a form of assurance engagement which provides an opinion giving reasonable assurance on a financial report. An auditor is an assurance practitioner who conducts an audit. Therefore, an auditor’s report provides a conclusion that increases the confidence that users can place in a company’s financial report.

 

There are differing levels of assurance, which result in different types of conclusions, depending on the type of work that the assurance practitioner performs.

Contact us: Phone: 1300 226 033 
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